By combining infographics and animations with text, NYT has created a new standard for content presentation. It turns facts into a story, gives it character and emotions. Nobody will remain indifferent.
At first, online texts were published similar to a print magazine: Text was placed on the page, cut into paragraphs, and supplemented by several photos. When editorial offices realized that nobody had the time to work their way through long unedited texts, they switched to small news items.
Instead of processing all incoming information, we've learned to read selectively
As social networks appeared in our lives, information noise around us has increased to such as extent that we had to learn how to filter the incoming information.
The way we read has changed a lot but we still want to read.
Today's journalism has new standards united under the umbrella called Visual Storytelling.
Contrary to popular belief that short information shots are the format of the future, long reads are steadily gaining new readers.
There are several reasons for this:
1. Full immersion into the subject matter
Well-designed, meaningful content always has value. Research confirms that 2 000-word articles are 1.5 times more popular than short ones.
2. The skimming principle (selective reading)
When skimming a page, we pay attention to images and captions, and visual storytelling was made just for that. When visual accents are arranged in the best way, this allows the reader to absorb information quickly and easily.
People like to share content if it touched them in some way. A good article not only uncovers the topic but gives it emotional coloring so that the reader wants to be involved in it and share it with others. This is a way for the readers to express themselves.
4. Multi-sensory experience
Storytelling allows you to not only learn something but experience it yourself: Video, audio, typography, and animation create an atmosphere and allow you to receive a fully immersive experience by reading a story.
Tilda has a number of wonderful templates for professional editorial content. Find the one that best suits your needs and start publishing content today.
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Simple to edit
It will take you a minute to make any changes: you don't need to wait for an admin, simply correct the error in the web editor. The updated page will be instantly synchronized via FTP.
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Usually, designing a great article requires many specialists. It takes a lot of time, and the project becomes too expensive and consumes too many resources.
With Tilda, editors do not need professional designers to help them design an article. All our templates are ready-made. Simply choose the one you need and add content.