Tilda Website Builder Overview

We believe that great design is a combination of a million well-thought-out details and expertise in a certain field. That's why we say, "content is key," and create a tool that covers all the technical aspects so you can focus on what you really love.

Good design should be available to all. Tilda gives everyone—from creative entrepreneurs to large companies and brands—the opportunity to create designs that used to be the privilege of professional studio clients.

Tilda website builder was the first to introduce a modular system for creating websites, an idea that was later used by other services. Each block is a group of elements united around a single message. A web page is made up of blocks, just as a house is made up of floors, to create a consistent story.

Over 550 blocks divided into categories are available in the Block Library

About. Blocks to describe the features of the project: Text blocks, image galleries, and social media buttons.

Features. Combinations of photos, texts, and icons arranged as a list.

Services. Cards, lists with images, columns with icons, and other options for different areas of business.

How It Works. Timelines, steps, and cards to visualize the process.

Team. Blocks to present your company's employees or keynote speakers.

Reviews. Several design options are available: A slider, several columns of text with photos, or feedback with a background image.

Timetable. Timelines, tables, and columns to create schedules or visual representations of the process.

Pricing Plans. Display prices for your services as cards, lists, or tables.

Partners. A grid of logos along with additional information about your partners.

Store. Shopping cart, product cards, and pop-ups.

News and Feeds. Grids for news or blogs.

Index. Links to website pages displayed as a list with icons, titles, and descriptions — for example, to showcase work in a portfolio.

Tile and Link. A dedicated block category helps you create a neat grid of cards with images, titles, descriptions, and other elements.

Video. Various combinations of elements: One or two players, a mix of video and text, a YouTube stream with comments, or a playlist for a video course.

Contacts. Blocks with your address, email, phone number, social media links, and an option to add a map.

Social media. Pre-designed social sharing buttons.

Pop-up. Display a gallery, product, forms, HTML code, or widgets in pop-up windows.

Widgets. Feedback widgets, on-site search, online booking and ticket purchasing, or a fixed video widget to tell visitors about your product or service.

Blocks can be rearranged, copied, moved to the beginning or the end of a page, temporarily hidden, or permanently deleted. Building a website out of blocks is fun, it's like a game, but eventually, you will end up with a real, functional website.

Each block has a number of visual settings: Spacing, indents, columns, and typography, so any block can be taken as a template and its design adjusted according to your needs. You'll get a unique website, unlike any other. All the templates have already been worked on by professional designers, which makes creating a website on Tilda relatively fast.

"What you see is what you get" (WYSIWYG) is the guiding principle to editing content in Tilda's visual editor. To update the text, just click on it and start typing. To change the image, simply drag the new image over the previous one.

90% of web design is centered around typography, which is why designers pay a lot of attention to text design. The text should be clear and easy to read, regardless of the topic of the website. Good font pairings, proper indentation, and interline spacing—designers carefully calibrate all these parameters on both desktop and mobile.

Tilda's built-in font collection offers 20+ high-quality fonts, including Tilda Sans, Circe, Circe Rounded, Reforma Grotesk, and Kazimir (free for Tilda users). The Adobe Fonts and Google Fonts libraries are also easy to connect. On top of that, you can upload up to 3 fonts in 9 styles as WOFF and WOFF2 files, as well as use variable fonts to improve page load speed.

Blocks are created with the fundamental design principle of visual hierarchy in mind. This makes the message structured and easy to digest, as the main and secondary objects are clearly distinguished.

Fullscreen covers, background videos, sliders, and image galleries create effective designs for situations where images replace words.

You can find and add beautiful free photos to your web page without leaving the editor — Tilda has a built-in photo library with 600 000+ images distributed under a free license for commercial and non-commercial use.

You can edit uploaded images in the built-in photo editor. Rotate, crop, add filters or frames to your image, adjust its sharpness, and more.

Icons for business are available directly in the Editor, Tilda Icons tab. Icons complement the page graphically, making it more interesting and visually diverse. Tilda designers created 700+ icons focusing on the needs of our users. That's why the collection includes 45+ icon sets that are suitable for different industries.

To add a video, all you have to do is add the video ID or a URL to Youtube or Vimeo. Videos can serve as a background on the cover or in one of the ready-made blocks, Zero Block, or image galleries. GIF animation can be added to any block in the same way as any image.

Digital accessibility is a concept that helps make technology usable for everyone.

The basic blocks in Tilda’s library have all the necessary features to ensure your website can be used by people with permanent, temporary, or situational limitations. The underlying structure makes it possible to navigate blocks using a keyboard and screen readers, and it also positively impacts your website's search engine optimization.

In our article on digital accessibility, we explain how you can make your website more inclusive for all visitors. These tools not only help you improve the user experience and accessibility but also optimize your pages for search engines and boost your website's conversion rates.

A template is a complete, ready-to-use page made up of blocks. It can be used as:

A distinctive feature of templates is that most of them are made for a specific business. Before creating a template, designers carry out research, studying the specifics of a field and its related areas. They analyze existing websites and interview business representatives to understand how to make the website effective. Only then do they think about how to present it visually. This approach makes it possible to create templates for functioning websites that look good.

The templates are divided into categories:

· Business
· Store
· Link in bio
· Quiz form
· Event
· Blog
· Pro (design templates made using Zero Block)

On Tilda, you can create an online store with product cards, or simply connect a payment system and accept online payments—if you sell paid webinars or online classes, for example.

Connect one of the services and allow your customers to safely pay for goods and services using Visa or MasterCard, mobile payments, or online banking services.

Tilda offers integrations with several most popular payment services, such as PayPal, Verifone (formerly 2Checkout), or Stripe. You can also add the option to pay upon delivery.

If you are a developer and have a payment system that you would like to integrate with Tilda, you can do this using the Custom Payment Gateway.

Use online forms to collect leads, conduct surveys, receive CVs and applications, and enable online booking. Customize input fields with a simple editor, publish forms, and enjoy the results.

Find the forms you need in the "Form" category.

Types of forms:

Form submissions are stored in the "Leads" section in the Tilda dashboard. You can also connect forms to third-party data collection services - submissions can be sent to your email, to an automatically created Google Sheet, to a CRM, or an email service.

20+ data collection services are integrated with Tilda: Email, Mailchimp, Google Sheets, Monday.com, Salesforce, Notion, SendGrid, GetResponse, UniSender, SendinBlue, Mailerlite, SendPulse, Komo (AmoCRM), Pipedrive, Telegram, Slack, Trello, Zapier, Zoho CRM, and Hubspot. You can also receive data using Webhook or your own script.

Tilda CRM is a built-in free lead management system. CRM makes it easy to work with clients:

Tilda CRM is a good solution for small companies and entrepreneurs who don't need the complex features of a classic CRM system, but rather a CRM tailored to their business goals.

Tilda CRM connects to the website in one click at no additional cost.

All websites created with Tilda are fully responsive. Each block comes with five versions that automatically adapt to different screen sizes.

Such websites are easy to use, look good on mobile devices, and have a higher ranking in search engines.

The mobile version can also be customized: You can partially disable some blocks, replace them with others, add clickable phone numbers, and set a mobile menu.

You can always disable responsive design: In this case, the layout will not change, and the website will be displayed on mobile in the same way as on the desktop. Yet even in this case, the size of the screen will be taken into account, and the website will remain neat.

Responsiveness is also an important SEO parameter. Search engines rank higher mobile-friendly websites.

Zero Block is a web design editor for creating your custom design. Design your website just like you would in a graphic editor, then publish it instantly — it works right out of the box. The editor comes with all the advanced design tools such as grids, guides, layers, zoom, Auto Layout, animation, etc.

Animation in Zero Block: Advanced settings for appearance effects

Animation in Zero: Parallax and fixation on scroll

The parallax effect creates a depth effect by varying the speed of the elements relative to the background. The parallax has two settings:

The "Fixing" effect freezes an element in a certain position for the duration of scrolling. You can set the coordinates and duration of the freeze.

A powerful tool for advanced animation. With Step-by-Step Animation, you can create sophisticated motion scenarios for elements on the page. Text, pictures, and objects can change position, move along a trajectory, change their size, transparency, and rotation angle on scroll, click, or hover.

Trigger—or interactive—animation gives your website an additional layer of interactivity and gets visitors involved. You can create an animation for any element and assign another one as a trigger. The trigger will start the animation when you interact with it by clicking or hovering over it, for example.

Websites made on Tilda are perfectly indexed by search engines thanks to the distinctive feature of the platform - the sequential arrangement of blocks on the page.

In Site Settings, you'll find the SEO Assistant — an automatic tool that analyzes every page on your website and gives clear, actionable recommendations to improve your search engine optimization. The tips are easy to understand and simple to follow, even if you're completely new to SEO.

SEO specialists can benefit form the advanced settings:

<title> The name of the page that appears in the uppermost browser field. This is the most important tag for optimization, as search engines deem it incredibly important.

<description> A brief description of the page. Search engines use the content of this tag to create a snippet, text that appears next to the link in the search results.

<h1> Main heading of the web page. The next most important tag after <title>.

<h2>,<h3> Tags that set the hierarchy and structure of the page.

Page URLs. Set SEO-friendly page URLs that would be indexed well.

<alt> Alternative text for images. It is displayed if an image hasn't been loaded and is used by search engines as a keyword for indexing images.

robots.txt A file for search engines that determines which web pages should be indexed and which should not. This file is generated automatically.

sitemap.xml A file for search engines that describes how the content of your website is organized. This helps them index your pages more accurately. This file is generated automatically.

301 redirect. This is used when you change your URL address to maintain the "weight" of the page in search engines.

WWW and HTTPS redirects. If you're using HTTPS, redirect your readers from HTTP to HTTPS to avoid page duplicates that may lower the ranking. Same for non-WWW and WWW pages.

404 error page. A page that is displayed if the requested URL cannot be found. For example, if the user makes a mistake when typing the address, or if the page has been deleted. You can easily personalize the 404 error page on Tilda.

Favicon. An image associated with a web page. It is usually displayed in the browser's address bar, in bookmarks, tabs, and other interface elements.

If the website link is actively shared on social media, it indirectly affects the website's search engine rating and directly affects its traffic.

Tilda social media marketing settings:

You can track stats for all Tilda websites and stores right in the Site Settings. Metrics you can track:

If you have an online store on Tilda, you'll have access to the following data:

Once a month, you receive an email with your statistics summary.

These are the key metrics that help you measure website performance. If you're a professional marketer and need access to advanced analytics tools, you can connect Google Analytics or Google Tag Manager to your website in a couple of clicks. Third-party trackers are connected seamlessly—you don't need to add a code or counter number, just log in to the selected system and the tracker will be added to all the pages on the website.

You can also add a Facebook pixel to customize targeting advertising.

You can connect your own domain name, such as mysite.com. If you've already purchased a name from a domain name registrar, then you just need to enter it on Tilda in the Site Settings and specify the Tilda IP address with the registrar.

You can assign your website a partially custom URL like mysite.tilda.ws for free. Websites with such URLs are no different from websites with custom domains and rank just as high in Google. You can set up such a URL using any pricing plan, including the Tilda Free Plan.

HTTPS, or the encrypted connection protocol, connects for free to all our websites, it requires no extra effort or technical skills. Some people believe that websites with SSL certificates are better indexed by search engines.

Multiple and geo-targeted landing pages let you customize what visitors see based on their location or language. This helps you deliver the right message for different audiences and search intents.

For example, if you're selling products in New York, Baltimore, and Chicago, you can show different pages to visitors in each city. Or, if you offer tours to different countries, you can display a Patagonia tour page to people planning a trip to Argentina and a Machu Picchu tour page to those interested in Peru. The more closely your page matches what someone is searching for, the more likely they'll be interested and stay on your website.

You can replace separate words, blocks, or entire pages.

In addition to websites, you can use Tilda to create beautiful emails and send newsletters. This feature is included in all pricing plans, so you don't have to pay any extra for it.

The steps you follow when creating a newsletter are the same as when creating a website: an email is built with ready-made blocks, and the content changes when you click on the text or image directly on the layout.

You start creating a newsletter by choosing one of the templates. The templates serve as examples of what newsletters can look like, but they don't limit your creativity. Built by designers from ready-made blocks, templates can be easily customized to fit your specific needs.

If you're familiar with email marketing, you know how tricky email clients are: Emails that look good in a browser can be completely unreadable in an email app on the phone. When designing Tilda's Email Campaign Builder, we set a priority: Emails should be readable and display well on any device and in any app. All that's left is to fill them with good content.

You can connect to your preferred built-in email marketing service to send the newsletter. In this case, emails can be sent directly from Tilda to the contact lists registered in the mailing service.

Code export can be used for any other mailing service. You don't need to set up anything additional; the process is straightforward: Publish your email, click "Copy Code," go to your mailing service, select "Paste Code," and it's done! The newsletter is ready to be sent.

Tilda Feeds is available on all pricing plans. It simplifies publishing news and daily blogging on your website.

Posts are created in a user-friendly dashboard. The text editor has all the necessary design elements: Images, videos, quotes, dividers, prefaces, and titles. Tags (sections) can be added to the post to improve navigation.

Posts will automatically appear on a website in a block with a connected feed. Posts can be scheduled in advance and will go live automatically.

This feature lets you limit access to exclusive content on your website — for example, private information for clients, event participants, or partners.

You can add users manually, set up automatic group access after payment, or create a registration form for users to sign up themselves. Customize your registration page design, create groups with different access levels, and decide which pages they can view. You can also set a time limit so users are automatically removed after their access expires. Access can be granted for up to one year or until a specific date.

Create your online course for a broad audience or publish lectures for your team using Tilda's Online Course Builder.

The block-based text editor makes it quick and easy to create and format lessons and customize elements as you like. You can add videos, webinars, project pages, text, quizzes, and homework to each lecture for your students.

With Tilda, you can create an entire website or generate content using artificial intelligence. The AI Assistant is especially helpful if you need to build a website quickly, test ideas, or if you're not willing to hire a designer yet. It's also great for updating content on an existing website or when a client hasn't provided text.

You can generate a full page from scratch with AI. The AI selects blocks from the library, writes text based on your task prompt, and finds matching images. If the result isn't quite right, you can re-generate blocks or edit them manually.

If you don't have a ready-made copy and need to launch your website quickly, use the AI Assistant. You can generate text for a single field, an entire block, or the whole page. If needed, you can also simplify, rephrase, shorten, or expand the text. This tool is useful for designers, marketers, business owners, and anyone creating websites.

Generate content for the entire page

Choose a pre-designed template or start from scratch, and generate the copy instantly. The more details you include in your prompt, the better the text will turn out.

Generate content for a specific block

If you're not happy with the text in one or more blocks on a page, you can regenerate just that part. For example, you can rewrite a list of benefits or create fresh copy for a call-to-action block.

Field-level generation

In both pre-designed blocks and Zero Block, you'll find an AI Assistant to help you write content. Just select any text field in the editor to get started.

Tilda Docs is a tool for creating, storing, and managing documentation, manuals, guides, and notes. It comes with an intuitive block-based editor that allows you to create text documents, add videos and images. Organize your documents into folders for better structure.

Team Wiki

Create a digital hub to store essential information for your employees. Include details such as company policies, team directory, training resources, FAQs, etc. This will help your team easily find answers on their own and speed up the onboarding process for new hires.

Personal Knowledge Base

Collect and organize content that's part of your daily life: Personal notes, learning materials, travel plans, favorite recipes, useful resources, etc.

Public Documents

Whether you're managing a Facebook group and want to share useful materials with your followers, or you're job hunting and need a digital resume, Tilda Docs makes it easy to create, design, and publish documents accessible through a customizable URL with a tilda.ws subdomain. Your document will look great and be responsive on all devices. You can also create documents like test assignments, client briefs, and commercial offers, and restrict access with a password (available with Tilda Business Plan).

Code export is used when you already have a multi-page website and want to supplement it with pages created on Tilda. When you export, you get an archive with static images, HTML, JS, and CSS files. Place the files in a folder on your server and your website will grow by a few beautiful Tilda web pages.

If the content needs to be updated regularly, you can set up an API synchronization. In this case, the changes made on the page and published on Tilda will be automatically applied on your website.

All websites, regardless of the pricing plan, are protected by default from DDoS attacks with special equipment.

CDN, or Content Delivery Network

Content Delivery Network (CDN) allows you to store content on geographically distributed servers and delivers images faster, taking into account your visitors' location. For example, if a user is located in Berlin, they'll receive an image from Germany, not from the US or the UK.


Lazy Load

Lazy Load is a delayed image loading technology. When a visitor logs in to a website, the images are loaded sequentially as they move through the website rather than all at once. This has a positive impact on the website loading speed.


WebP Support

Tilda automatically converts all website images to WebP. This next-gen format allows compression that reduces image size up to 35% compared to JPEG with no quality loss. You don’t need to upload images to your website in WebP format, Tilda will convert them for you. The total size of images reduces 3 times after the optimization.

Adaptive Image Resizing

The technology detects the dimensions of the browser and the layout container, then requests optimized images from the server. If the size of each image container is 450 x 300 px, a visitor will not receive an original photo but a scaled one according to the container dimensions. And if a person visits the website from a mobile phone, the script will request an image cropped to fit the screen with the desired resolution from the server.


Retina displays and slow Internet connection

If a visitor uses a display with increased pixel density, the script will recognize it and request a high-resolution image from the server. This way, images will appear crisp on Retina devices. Although in case the connection is slow (if a visitor is browsing from the countryside, for example), the system will request a smaller image. This will prevent page load speed from slowing down.

Detailed guides and tutorials in our Help Center cover all the questions related to building a website on Tilda.

The Tilda support team replies to customer queries through the form in the dashboard or directly by email.

Video tutorials will help you learn how to make a landing page or multi-page websites, online stores, or blogs, and show you how the Zero Block editor and other features work.

Also, you can sign up for one of our free webinars, which are held regularly. Our webinars for beginners introduce you to how Tilda works, while subject-specific workshops help you understand more focused topics, such as eCommerce, online courses, landing pages, etc., so you can create beautiful and effective websites.

We created Tilda Education to help you not only build websites but also learn, grow, and improve your skills. Explore self-paced online courses on landing pages, web animation, and digital marketing, plus a library of articles covering everything you need to know about website building.

How To Build a Landing Page is a free coursebook on how to build, design, and launch landing pages that convert and increase the number of customers.

The Digital Marketing Course has all the essentials for beginners to promote their website. We've hand-picked and structured the necessary insights so that you can simply follow the comprehensive steps and get the desired results.

Animation In Web comes with 28 free animation lessons featuring effect templates that you can easily copy and paste into your project. You can also recreate effects following comprehensive guides, watch video tutorials, and enjoy a deep dive into basic animation theory.

You'll also find practical guides and articles packed with design ideas, marketing advice, and expert tips to help you build, promote, and grow your website — and get inspired to create something remarkable.

Tilda brings a new approach to website creation, changing how people think about website builders. It's trusted by well-known brands and first-time entrepreneurs alike, especially those who want professional results without hiring a full team.

Frank PR Agency, RedCarey Media, NOE Gastro Bar, Skillspace, Forge, BASK, Mula bar, and other companies appreciate the opportunities Tilda provides. Thank you for your trust!

Take a look at what professional experts write about Tilda on Dribbble, Techradar, Smashing Magazine, Techcrunch, SuperbWebsiteBuilders, Website Planet, and Awwwards.

Here are some testimonials from our customers:

What sets Tilda apart from other website builders:

Tilda Personal: All the features of the platform, including online forms, CRM, statistics, custom code, online store, payment systems, and email marketing campaigns.

Tilda Business: Same + code export and the possibility to create 5 websites on one account.

While other website builders split features and ask for additional fees to enable statistics, online forms, or eCommerce tools, Tilda paid plans come with all the features, no additional payments needed

Price: Free.

You can create and publish a website on Tilda for free, and it is not a time-limited promotion. You can customize your website URL, e.g., mysite.tilda.ws, and send the link to your friends or clients, advertise, promote on social media, and add it to your profile.

Price: $10 per month with an annual subscription.

Connect your domain, set up online forms, integrate third-party services, create an online store, insert custom HTML code, use a built-in CRM system, and much more. Free trial period offers 2 weeks of Personal Plan for free — no card required. After the trial period, you can go back to the Free Plan, and all the work will be saved.

Price: $20 per month with an annual subscription.

Tilda Business Plan allows you to create up to 5 websites.

Who is it for?

• Companies managing multiple websites
• Designers and studios building websites for clients and working on several projects at once
• Developers who want to export code

The cost per website with this plan is just $4/month.

Need more websites? We offer special plans for 10, 15, 20, or 30 websites. You can pay monthly or annually — pricing details are available in your account.

You can create any website—landing pages, online stores, business websites, online courses, promo pages, and more—on your own. No one can tell the story of the business better than the founder, and Tilda will guarantee that your website will be stunning and user-friendly.

Tilda gives you all the tools you need to bring modern web experiences to life. While the web is constantly evolving, so is the platform. We're constantly improving Tilda to keep pace—and you can track that progress in our annual Year in Review projects from 2017, 2018, 2019, 2020, 2021, 2022, 2023, and 2024.
It's all the result of a passionate team building a product they truly love—to help your business grow ❤️